Two years of DMA: does it really work?
What is the Digital Markets Act (DMA)? In 2022, the EU set out to impose strict "do’s and don’ts" on tech giants. Two years after implementation, the Commission is reviewing how successful it’s been.
Published on 04/05/2026 - 9:00 GMT+2
The DMA, the EU's landmark policy, designed to limit the influence of tech giants such as Apple, Google, and Meta. To promote fair competition, it requires platforms to let users uninstall pre-installed apps and access third-party app stores. Companies are also barred from prioritizing their own products in search results or reusing personal data across services without explicit consent.
These rules prompted immediate changes, including choice menus for web browsers and search engines on smartphones. They also enabled features like allowing WhatsApp users to message people on rival apps. The burden of proof now rests with tech giants, requiring them to comply or face significant fines. However, these requirements have also introduced some friction, making certain digital tasks more cumbersome.
The Commission’s review, published May 3, 2026, acknowledges successes such as increased browser choices, it also highlights shortcomings.
For citizens, the law’s expansion to cover new technologies like AI will provide greater choice over which tools are included on their devices, rather than relying solely on manufacturer defaults.
Has the DMA improved the EU's digital experience? What are the most pressing issues? Our poll is anonymous and takes only a few seconds to complete. The results will be featured across EU-wide XL coverage - in videos, articles and newsletters - and will help shape our reporting as we examine how Europe can secure its position in the age of artificial intelligence.
